Fly Royale: Where Brooklyn Grit Meets Timeless Style

Born in Brooklyn in 2013, Fly Royale is more than just a clothing brand—it’s a movement, a legacy, and a celebration of culture. At its heart is Founder and Head Designer, Ché “Fly High” Murray, whose vision blends the raw hustle of New York with a regal edge that turns heads.

What’s in a Name?

The name Fly Royale speaks volumes. The “Fly” isn’t just a nod to Ché’s nickname; it’s a statement about soaring ambition, impeccable style, and living life above the ordinary. The “Royale” pays homage to Brooklyn—The County of Kings—and gives a cheeky nod to the iconic “Royale with Cheese” scene from Pulp Fiction, a film as classic as our designs.

Our Crest, Our Story

Every detail of our logo tells a tale:

• The Pigeons & Ski Mask: Representing the unrelenting grind and resilience of Brooklyn’s streets.
• The Crown & Crest: Honoring the Kings and Queens who inspire us every day.
• Our Latin Motto: “Aliter Secetur Vestis”—“Cut from a different cloth.” Because we don’t just make clothes; we create culture.

The Evolution

Fly Royale has grown, evolved, and thrived. Alongside Ché, Co-Designer Kofi “Soup” Murray brings fresh perspective and craftsmanship, including our revamped crest. Adding a touch of youthful brilliance, Cheney Murray now leads as Head Designer for our kids' line, Royale Heirs, proving style and ambition run deep in the family.

Why Fly Royale?

We’re not just “different different”—we’re from another world. Our designs embody grit, elegance, and a story worth wearing. From Brooklyn to beyond, Fly Royale is for those who live boldly, dream fiercely, and know that greatness is in the details.

Join the movement. Wear the crown. Fly high.